Pay Per Click Management, PPC Management Service

Fixed Billing Rates

We believe the "% of Spend" model is broken because it removes the PPC Management company's incentive to lower your costs AND penalizes the client for growth. We charge Fixed Monthly Fee's based on the number of search engines we'll be managing as well as the number of keywords and competitive nature of your industry. (See more at the bottom of this page).

Month to Month Agreements - No Long Term Contracts

All of our agreements are on a month to month basis. That way, if for whatever reason it doesn't work out you're not locked into paying additional months due to contractual constraints. Plus, our month to month agreements put the burden of performance on Our Backs to retain you as a client by providing value at the end of each day!

Expert Campaign Structure

We will completely optimize your campaign structure to help with ease of management, increase Click Through Rate, and to easily identify non-performing keyword groups.

Targeted Keyword Research

Keyword Research ensures we're targeting the best keywords for your site. Long tail keywords are often used to drive qualified traffic at lower CPC's.

Landing Page Assignment

All keywords will be manually assigned to the most relevant landing page on your site. We will also make usability recommendations to help convert shoppers into buyers.

Compelling Ad Copy Writing

Ad Text , when used properly, will act as a "filter" for all the traffic that is searching on your keywords. Proper keyword insertion techniques and strong calls to action target website traffic to a much higher level!

Aggressive Bid Strategy

We will use keyword level data to drive all bid adjustments. We will ensure that you are in the most profitable position for each given keyword.

A/B Testing

Our research shows that Ad Copy goes stale after awhile. Therefore it's key to keep your ad copy fresh by continually A/B testing your ad copy to ensure we're not removing the "winning" ad copy and replacing it with sub-par creative.

Custom Reporting

Robust Excel Reports tailored to your business / campaigns delivered every Monday. Our reports continually track a 26 week period to provide detailed charts for quick identification of trends.

PPC Management Style

We don't use software to manage PPC Campaigns. All management is done manually. Obviously we have tools in house that assist us with calculating bids and bulk uploads, but the day to day management of your campaigns is done by humans. Ask us why we believe this is better for you!

Pay Per Click Management Pricing

Each client receives a custom quote from PPCE based on the Number of Search Engines we'll be managing and the number of keywords we'll be managing. It's important to note that with PPCE "a keyword phrase" is counted as 1 keyword.
The competitive nature of your industry and the amount of click costs we're responsible for are also ingredients in formulating a proposal.
To give you an idea of our smallest - base package we offer ... 1 Search Engine with up to 700 keywords in a relatively competitive industry spending up to $3k per month starts at a management fee of $500 p/ month.