Proven PPC Management Success   

Below are PPC Management screenshots of actual clients. Here is what each item means:

	Screenshot Key
Lead	A click to the site from a Pay Per Click ad.
Conversion	An online Sale.
Conversion Rate	The rate in which Leads are Converting into Sales.
CPA	Cost Per Acquisition or Cost Per Customer.
Cost	Actual Spend of Advertising Channel being tracked.
Revenue	Actual dollar amount as a result of the online sales transactions.
Avg. Rev. Per Sale	Total Revenue divided by the number of Conversions.
ROAS	Return On Ad Spend. (100% ROAS = break even. $1 spent = $1 in return)
CPL	Cost Per Lead or Cost Per Click

Case 1

These first 2 screen shots are data from single days. When this client came on board they were spending over $1,600 per day and only bringing in a little over $1,000 in revenue.

Their ROAS was only 63.83% meaning for every dollar they were spending they were getting roughly $0.64 in return.
Another key factor for this client is their CPA. This must be lower than $15.00.

Before

After

After only a few short weeks (3 or 4 weeks) we were able to cut their spend down to $1,200 per day = 25% lower!
This clients daily revenue nearly doubled and their ROAS more than doubled!

The home run here is the CPA. It is well under the target $15.00 and the amount of sales more than doubled!

Case 2

These next 2 screen shots show a weeks worth of data. When this client came on board they were doing well with their PPC campaigns and achieving a positive ROAS

Before

After

1 month later, we were able to increase the overall ROAS 328%. (Overture by 633%) - increase Google's ROAS 274% and increase the revenue by 518% ... WOW!

Case 3

This is a screen shot of a weeks worth of data from a client that's been with us for a while. Their campaign runs like this on a typical basis ... week after week!

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