Negative Keywords and Your
PPC Management Strategy
By: Clay Sinclair
While negative keywords have been around for quite some time,
most people don't know what they are let alone how to use them.
The paragraphs below will give you insight on how to use negative
keywords to improve your pay per
click management.
What are Negative Keywords?:
Negative Keywords are those handy little gems that help us
filter out the possibility of attracting a non qualified user to
the site. When certain keywords are designated as Negative
Keywords, then Google will prevent your keywords from triggering
your ads if that negative keyword was included in the search
query.
How to use Negative Keywords:
The effectiveness of your negative keyword list relies on the
structure of your account.
You can have negative keywords entered at the Account Level or at
the Campaign Level. For example, let's say you're operating a
website that provides clean jokes and stories for people to read.
In this instance, an Account Level negative keyword list
containing negative keywords like "nasty, dirty, sexy ..." would
be appropriate.
Now let's assume you run a Costume site selling costumes for many
occasions. You could have a campaign set up for Children's
Halloween Costumes and a campaign for Adult Sexy Costumes. In
this case you should put negative keywords at the Campaign Level
of the Children's Halloween Costumes like "sexy, adult,
revealing, etc." to prevent those keywords from triggering when
kids are searching for Halloween costumes. Like wise, in your
Adult Sexy Costumes campaign, you should enter Campaign Level
Negative Keywords like "child, children, kids, etc." to prevent
any of your keywords from triggering as the result of children
searching for costumes.
In Summary:
Negative Keywords when used correctly will save you money,
improve your online ROI from your pay per click accounts and
present your site / products in a better light to all prospects
searching for your products / service.
Pay Per Click Edge:
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.
For a look at PPCE's
Pay Per Click Management approach check out their Services
page!
Contact PPCE today at 888.451.6063 or email us at
info@ppce.net
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