Should the Government Monitor the Pay Per Click Industry
By: Clay Sinclair
This is a tough question to answer. Most of the information posted on the internet, true or fiction, is based upon the first amendment—free speech. Keywords, whether they are used in SEO or PPC campaigns, are indefinitely a part of free speech. It’s virtually impossible for the Government to monitor or regulate the Pay Per Click Industry.
Keywords and phrases make up paragraphs and articles we use to learn from and even place objections. Every aspect of Pay Per Click Management is determined by words. Pay Per Click advertising is persuading someone to buy a particular product or service. This task would be a major undertaking for every human as it would require that the Government to complete.
To monitor PPC advertising would virtually impossible. Companies are able to switch or change completely contact information, IP numbers, or whatever they need to change to keep keywords. Monitoring PPC Management will lead to the most unethical PPC practices and ultimately destroy some companies.
Not only is there no efficient way for the Government to monitor the PPC industry, the Government should not. If this should ever become an issue, consider this article before making a sound decision about the future of your PPC Management.
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