NEVER Play Dirty with PPC!

By: Clay Sinclair
After reading this article this morning I just have to say something ...

Don't Try to Pull the Wool Over Google's Eyes:
While I understand the purpose of that article was to enlighten people on some of the Black Hat PPC Management techniques, I can't help but think someone out there will try this stuff. Well ... Don't!
Allow me to pick apart some of the topics addressed in that article.

Re: Non-Compliant Ads -
This article talks about using a URL other than your own for the Display URL of your ad. 9 times out of 10 Google flags these ads immediately. If you "test the times of your editorial reviews by Google" (as stated in that article) you simply have too much time on your hands.

Re: Same Search Term Multiple Ads -
This illegal tactic is called "Double Serving". If you literally set up multiple accounts within Google using prepaid debit cards, you might be able to pull this scam off ... for a season. However, why risk getting the expense AND the possibility of getting booted off the biggest search engine in the world!

Re: Copying Competitors Ads -
He makes this statement - "... copy a competitor’s ad (title, copy, and display URL), and run it on your account with a different click-through URL. As Google AdWords doesn’t allow duplicate ads, you can wipe your competitor from the paid search listings simply by using the same display URL. As long as you bid more than the competitor’s maximum bid, your campaign should replace theirs. "
What about the Quality Score? How much more would you have to bid to have your "stolen ad" show up over your competitor?

In Closing -
The author of that article states that using these techniques could put your PPC accounts at risk and that you should use them with caution.
Pay Per Click Edge says to Never employ these tactics. Ethical Pay Per Click Management is Always the way to go.

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