PPC Advertising and Ecommerce
E-Commerce
Over the past few years the Internet has truly leveled the playing field for all companies selling their goods and services online. It's nearly impossible to discern if the site you're looking at is a major corporation or a small business.
One Thing is for Sure
Selling your products or services online has become extremely competitive over the past few years, and due to this competition, you're now forced to sell your products at a very low margin to stay in business.
What you Need to Know
- Search Engine Revenues Increase by the Billions Every Year
- Companies spend between 15% - 40% More on PPC Each Year
- Most Company's Margins are getting Smaller and Smaller
- Decreased Margins Command Increase Sales Volume
- Increased Sales Volume = Increased Spend
(See where this is going ... ?)
What you Need to Do
- Ensure Your Campaigns Are Structured for Maximum Profits
- Continually Seek Out and Employ Profitable Keywords
- Write Compelling Ad Copy for Maximum CTR's & Conversions
- Intelligently Assign and Assess Destination Landing Pages
- Calculate a Bid Strategy to "Dial In" CPA and ROAS Targets
- A/B Test Keywords - Ad Copy - Landing Pages
- Outsource Your Pay Per Click Management to PPCE!
To understand e-commerce there are some terms and definitions that you need to know. First, let's start with what e-commerce/e-business is. E-commerce/e-business consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Terms and definitions:
1. Commerce server - Web software that runs some of the main functions of an online storefront such as product display, online ordering, and inventory management. The software works in conjunction with online payment systems to process payments.
2. Cookie - a message given to a Web browser by a Web server. The browser stores the message in a text file. The message is then sent back to the server each time the browser requests a page from the server.
3. Shopping cart - A shopping cart is a piece of software that acts as an online store's catalog and ordering process.
4. Digital certificate - An attachment to an electronic message used for security purposes. The most common use of a digital certificate is to verify that a user sending a message is who he or she claims to be, and to provide the receiver with the means to encode a reply.
5. Secure socket layer (SSL) - SSL is a protocol developed by Netscape for transmitting private documents via the Internet.
