By: Clay Sinclair
Jennifer Laycock of Search Engine Guide makes some great points
in her
article ...
SEO Has Always Been a Game at Beating "the Algorithm":
I remember working at a large SEO Agency for 5 years (prior to
starting PPCE.net) and working
feverishly to get client's websites ranked in Google. Over the
course of those years we saw SEVERAL "algorithm" changes on
Google's end that really shook up the rankings on our client's
sites. When you think about it - when Google makes a change and
websites suddenly lose their positioning, that could literally be
tagged as "sudden death" to most businesses. That's just one
reason I'm a huge supporter of PPC
Advertising.
Why Does Google Change Things Up Anyway?:
Always remember this - Google is all about user experience.
When people log on to Google.com
and start in with their keyword searches, Google wants to provide
that user with the best results - both organic and
paid search so
the user will come back again and again.
So when a website owner finds a way to get ranked above his
competition (other than longevity, good coding in the source
code, a lot of relevant content and legitimate links) then it
literally becomes Google's job to play internet police and
penalize that site.
Think of if this way ... whenever Google changes things up it's
almost always in efforts to kick out the spammers. Remember the
days of keyword stuffing meta tags or putting hidden text in the
body of a webpage that was a massive repetition of a handful of
keywords? Aren't you glad that those "POS" sites are gone? I am!
The Latest Craze in SEO - Buying Links:
While effective (at least it is now) Google is getting ready
to shake things up again. If you've employed a service to blast a
bunch of text links out to their paid bloggers, you may want to
rethink that strategy. According to Jennifers article linked
above - the day is rapidly approaching when those links won't do
you much good.
Also check out the first thing
Google Webmaster says to do when your site is launched and
you're ready to show it to the world. They say (and I quote) "
... have other RELEVANT sites link to yours." The reason these
blog links are getting so much scrutiny from Google is because
most blogs being used for links aren't relevant to the site
they're linking to. Yes, these bloggers are instructed to write a
few paragraphs of "relevant" content around these text links, but
that hardly classifies the entire blog as "relevant". (Just
another spam method if you ask me).
In Summary:
If you're really relying on this latest method of optimizing
your site (which it really isn't optimizing your site at all), I
should say relying on buying text links in blogs for better
rankings, you may want to reconsider your strategy as those
dollars may go bye bye before long.
Solid PPC Management
will always provide ROI to help continue your company's growth!
For an impressive look at PPCE and their capabilities, review their PPC Management Proven Success page.
For a look at PPCE's
Pay Per Click Management approach check out their Services
page!
Contact PPCE today at 888.451.6063 or email us at
info@ppce.net
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